COLOUR STORY is about giving you the confidence to wear more colour, to stand out, be noticed, take up space and feel amazing.

The ultimate in versatility, statement pieces in mood-enhancing colours, ethically and sustainably made in England from 100% cotton.

Fall in love with your clothes, buy less, buy better and wear it often.

  • 'It's a weighty cotton fabric which I love, it feels really special and expensive. I have so many things that go with it..'

    @joolsoliver

  • 'Adds an instant hit of dopamine and style to my wardrobe AND it has pockets.'

    @frances_quinn

  • 'this is literally the skirt of my dreeeeems.'

    @georginahayden

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The Pop t-shirt

Soft organic cotton tee shirts, with an easy fit and flattering scoop neckline. Printed with a velvety flocked graphic in a bright neon pop of colour.

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  • ETHICAL

    We only work with factories and suppliers that are safe, fair, clean and transparent.

  • NATURAL

    We only use natural fabrics, offering a much needed alternative to polyester.

  • WASHABLE

    Our clothes are made to be hand washed or machine washable at 30 degrees.

  • RECYCLED

    Our packaging is made from recycled materials and is 100% recyclable or compostable.

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